Since 1994 IR CONSULT is a high-specialized capital market consultant for IPO's and Investor Relations.
The issuance of an ICOs (Initial Coin Offering) can have a promising use for some companies.
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With an ICO, a company issues utility tokens either itself or via an ICO exchange.
This gives the buyer / owner of these tokens predefined advantages:
- Purchase discounts for members
- Pre-emption rights for members
- Payment for certain services
This is, for example, done in the Ethereum world to use and pay the Ethereum blockchain.
Sometimes any Crypto currency (BitCoin, Ether etc.) is necessary for the purchase. It is used to buy the tokens, i.e. money flows to the company. Then the user buys and "pays" for the advantages he uses, and the tokens go to the seller or service provider. However, since all these sellers have their costs in Fiat currencies, they will exchange their tokens very quickly, i.e. the token issuer loses money again.
This makes it clear that utility tokens have never been suitable for long-term corporate financing.
Nevertheless, an ICO may have its advantages and raison d'être. You can, for example, carry out a STO for corporate financing and at the same time an ICO to be able to offer your customers your services.
So ICOs can continue to make sense.
Let's discuss your wishes!
Together we will find a viable and worthwhile way for your project/company.